As Indian brands gain global recognition, they may be faced with the challenge of balancing the preservation of their cultural heritage with the need to meet international branding standards. In this blog post, we'll explore how Indian brands can retain their aesthetic while still creating branding that is compliant with international standards.
1. Embrace cultural symbols and motifs: Indian brands can incorporate traditional symbols and motifs into their branding to reflect their cultural heritage. These elements can be used in a modern and subtle way to create a unique and authentic brand identity.
2. Use of typography: Indian brands can use typography that reflects their culture and heritage. For example, using traditional Indian scripts can give a unique touch to the branding that is specific to Indian culture.
3. Use of colors: Indian brands can use colors that are traditional to Indian culture such as saffron, turmeric and indigo which can be used as a color palette for the branding.Use of imagery: Indian brands can use imagery that is specific to Indian culture, such as traditional Indian patterns, architecture, and landscapes. These elements can be used in a modern and subtle way to create a unique and authentic brand identity.
4. Localize branding: Indian brands can localize their branding to appeal to specific regions and cultures within India, helping them to connect with their target audience on a deeper level.
It is important for Indian brands to keep in mind that branding is not only about meeting international standards but also about connecting with their audience and reflecting their unique culture and heritage. By incorporating elements of their culture into their branding, Indian brands can create a unique and authentic identity that resonates with their target audience.In conclusion, Indian brands can retain their aesthetic by embracing cultural symbols, motifs, typography, colors, imagery and by localizing their branding. By doing so, they can create a unique and authentic brand identity that is compliant with international standards and reflects their heritage.
There are many graphic designers, studios, and agencies in India that have effectively used the cultural context of India in their communication designs. Here are a few examples:
1. Indianama by Animal: Indianama is an annual graphic design exhibition that celebrates Indian design and visual culture. The exhibition is organized by Animal, a graphic design studio in Delhi. The studio uses traditional Indian design elements and techniques in their work, and has created a platform for other designers to do the same.
2. Studio Kohl: Studio Kohl is a graphic design and illustration studio based in Delhi. They specialize in creating designs that are rooted in Indian culture and tradition. Their work often features vibrant colors, intricate patterns, and traditional motifs.
3. Indian Type Foundry: Indian Type Foundry is a typeface design studio based in Ahmedabad. They create fonts that are specifically designed for the Indian market and incorporate Indian script and language systems. Their designs are rooted in Indian culture and tradition, and have been used in several high-profile branding projects.
4. Shilpa Ranade: Shilpa Ranade is a graphic designer and illustrator based in Mumbai. Her work often incorporates traditional Indian design elements, such as intricate patterns and bright colors. She has created designs for several children's books, including the award-winning book "The Mouse Merchant."
