Frolic Fields is designed as an annual gathering where parents and children come together to bond, learn, and participate in educational activities. It's more than just a day of fun; it aims to create lasting memories through interactive engagement and shared learning experiences for families. This magical journey emphasizes the importance of family connections and lifelong learning.
The previous year, Sama Birthing and Beyond hosted Sama Fest to commemorate a decade of achievements. The turnout was promising, encouraging the decision to establish it as an annual tradition. To enhance the festival experience, they partnered with Momente Weddings, an expert event planning company, and rebranded the celebration as Frolic Fields. However, the indoor venue posed limitations on space and outdoor activities, giving the event a feel of a modest mom-and-pop festival with limited decor and brand cohesiveness. The founders aspired to create a scalable annual event that could secure sponsorships, maintain consistent branding, and introduce a new theme each year. They envisioned a more appealing event that would continually offer fresh experiences to families, ensuring they return year after year.
We started with a discovery call and reviewed past data, images, and videos to understand the client's vision and goals. We then crafted a strategy, categorizing activities into four zones: Family Adventure, Mindful Living, Fun and Play, and Community Hub. We mapped brand touchpoints and detailed the discoverer’s journey, boosting the client's confidence in our capabilities.
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We provided the client with three brand identity options. After one was selected, we iterated on the color palette until it was finalized. The Frolic Fields Festival logo was designed to celebrate movement and connection, with bouncing, overlapping letters representing the diverse family members it welcomes. The energetic typography and shapes illustrate the festival's lively nature and the strong bonds of family.
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Frolic Fields Festival filled a crucial gap in the market by offering a unique blend of activities for families to enjoy together. Unlike other festivals that cater primarily to either parents or children,
It brought families together, fostering deeper connections and creating lasting memories. The festival's vibrant branding and thoughtful design significantly enhanced the festive atmosphere,
drawing enthusiastic crowds over its two-day run.
Many families were so captivated by the experience that they returned for the second day, praising the engaging activities and whimsical themes.
The overwhelmingly positive feedback highlighted the festival's success in creating an inclusive environment where every family member could participate and have fun.
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Darshan Shroff, Neha Shroff and Seema Kazi Rangnekar,
Founders of Frolic Fields
"Working with Dot & Grid was an absolute delight! Their creativity, attention to detail and dedication to capturing the essence of our vision surpassed all expectations. They transformed our ideas into a vibrant and engaging brand identity that resonates deeply with our audience. Thanks to their expertise, Frolic Fields now stands as a beacon of joy and togetherness, inviting families to create cherished memories. We couldn't be happier with the results and highly recommend their services to anyone seeking to bring their vision to life!"
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